The synergy effect from a double “ECO” know-how. A combination of ECOlogy and Business ECOnomics
The optimization in the use of resources as well as the attention to environmental issues have become a “must” under by law, for cost saving and market competition.
A reduction of environmental impacts is not just a matter of limitations and constraints, but rather a change in lifestyle and management (including the development of sustainable products) combining profitability and sustainability as key factors in maximizing and consolidating the value of a company over time. Which makes it necessary to adopt a managerial approach to balance and optimize the ECOlogical aspects (environmental sustainability) with the ECOnomical (business profit) ones.
But how to? and what measures should be taken where/when?