Technological and product innovation is one of the main levers available to companies to keep and develop their competitiveness on the market. Tend towards a higher quality of design and reduce at the same time any productivity losses, enables companies to obtain high volumes of development using limited resources in the most effective way.  This translates into the capability to:

• Create rapidly and more frequently new products appreciated by the market;
• Manage the always latent contradiction between the push to diversify / customize the product and the need to standardize costs and margins containment).

To determine these capabilities, it is necessary to act on specific improvement of the R&D, focusing on the definition of R&D standards, without disregarding the leadtime reduction and the management of product development teams and the reduction of related costs as well.