Recognizing in sales the need to organize and manage activities by process is the correct starting point for achieving a continuous improvement of the business organization and performance.
Sales and marketing processes can successfully apply the principles of Lean Thinking; starting point are the knowledge of the value sought by the customer (Customer Journey) and of its functional and emotional experience (Customer Experience) in the process of interaction, purchase and use of the product or service. This is the only way to configure a process of sales consistent with the different needs at each stage of the purchasing process.

The value creation model developed by JMAC allows to effectively monitor and manage all the strategic dimensions useful for improving the marketing and sales effectiveness by the actions taken by the company.