Lean SalesWhat is the value for your customer?
All the interventions carried out in the Lean Sales and Lean Service field arise from listening to the VOC (Voice of the Customer), and from a clear definition of the business objectives (VOB)
An effective management of these two dimensions allows to:
- stabilize the relationship in between customer and company (trust oriented)
- align the commercial and service processes with the value sought by the client and his real needs
- promote the process excellence through the measurement of qualitative and quantitative performances, along with the activation of a continuous improvement path
Sales and marketing processes can successfully apply the principles of Lean Thinking; starting point are the knowledge of the value sought by the customer (Customer Journey) and of its functional and emotional experience (Customer Experience) in the process of interaction, purchase and use of the product or service. This is the only way to configure a process of sales consistent with the different needs at each stage of the purchasing process.
Increase the sales effectiveness and the value for the customer
Are we really aware of what the customer wants? erifying its expectation also produces greater effectiveness in sales
Cost reduction and productivity improvement
Free up your resources by waste removal; cost reduction and performance upgrade
Let’s achieve your goals
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define the right improvement
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February, 2019 – Product joins service and generates a greater perceived value, which is also an important asset to develop with customers a closer and continuous relationship of knowledge and trust to improve and get successful results in sales.
November, 2018 – A methodological insight and real feel on how to lead change. A new feature for collecting the voc (voice of the customer) received a warm welcome and feedback from participants.