Environmental management and the eco-sustainability of industrial policies were common practice in Japan when – in 2004, JMAC published in Italian the book by Akira Koudate “Eco-Eco Management – sinergia tra Ecologia ed Economia nell’impresa” (Eco-Eco management: Synergy between Ecology and Economy).
Today in Europe it is totally clear that the “Ricoh’s comet” model disclosed before year 2000 is correct. What is not so clear to all in practice is that we can no more rely on single, though virtuous initiatives by individuals, since they are not enough to achieve targets as far as energy saving, recycle of material resources, national reduction of emissions harmful to the ozone layer are concerned. A planned and coordinated engagement between all those involved in the life of every community and organization is what we need to improve the overall well-being of life and – last but not least – to preserve the economic vitality of both enterprises and the territories.
What the Japanese call 循環 型 社会 (junkan-gata shakai), or “circular society” is the ideal model of recycling at industry or territory level, of a process waste into raw material for a different process, with double or multiple use of the same sourcing for the realization of products, infrastructures or organizational systems.
We call it “circular economy”, but content is the same. It is based on the same assumptions of understanding, collaboration, knowledge and know-how that have been engaging the current Japan political forces, local administrations, universities and think tanks for business and social excellence, at all levels. That means a pervasive, determined and unceasing commitment of people.
The good news is that Europe can refer to a rich series of references form the Japanese experience.
To ensure such commitment is not in vain, we feel it ncessary to follow the best way of the ways possible, that is: a method. For this reason JMAC suggests the adoption of tested methods and promotes benchmarks with best practices in Japan.