{"id":3472,"date":"2018-11-19T10:50:06","date_gmt":"2018-11-19T10:50:06","guid":{"rendered":"https:\/\/jmaceurope.com\/?p=3472"},"modified":"2019-02-14T14:35:52","modified_gmt":"2019-02-14T14:35:52","slug":"jmac-drive-the-change-with-servitization-customer-experience","status":"publish","type":"post","link":"https:\/\/jmaceurope.com\/en\/jmac-drive-the-change-with-servitization-customer-experience\/","title":{"rendered":"JMAC takes the lead on Servitization & Customer Experience"},"content":{"rendered":"

Service Day 2018: drive the change in the automotive industry<\/span><\/h3>\n

Great turnout\u00a0<\/strong>at the Service Day<\/strong>\u00a0held on the 16th-17th-18th November, organized by\u00a0Quintegia<\/strong> and AssConAuto<\/strong>, where JMAC Europe has had the opportunity to present its methodological approach for the mapping of the\u00a0Customer Journey<\/strong>\u00a0in the automotive scope and a totally new\u00a0way to gather information about the experience of the customer.<\/strong><\/p>\n

\"\"<\/p>\n

\n

The intervention of our COO Marco Melioli has also highlighted how important it is to review the sale and after-sale processes<\/strong> involving people in understanding the route to purchase and use of the product\/service by customers, with insights on how this should be oriented to the development and stabilization of a trust relationship with customers<\/strong>.<\/p>\n

Many thanks to the\u00a0Quintegia team<\/strong> (Luca, Leonardo, Marina and Carlotta) for the professionality and kindness shown during the preparation and realization of this extremely successful event.<\/p>\n

Please feel free to<\/strong> ask further about the contents of the presentation or contact the speaker<\/strong> by writing to\u00a0m.melioli@jmaceurope.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

November, 2018 – A methodological insight and real feel on how to lead change. 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